Why are Trust Marks Important?
- They Have a Long History of Trust
- They Work!
- Visitors Know What They Mean
- Visitors Look for Them
- Fewer Abandoned Shopping Carts
- You Will Make More Money
An excellent way to display your trustworthiness is with the use of trust marks provided by independent third parties.
The concept of the trust mark was not developed especially for the internet and online marketers. The trust mark goes back many years. A prime example is the Good Housekeeping Seal of Approval. The seal has been known for over 100 years as the "Seal of Approval" for thousands of products.
In an April 30, 2014 blog post Comodo points to a study made by an independent research firm proving Trust Seals Work! The post provides data proving:
Consumers are aware of trust marks and they know what they mean.
- 78 percent of online shoppers say that a seal indicates that their information is secure.
- 88 percent of U.S. online shoppers say it is important for an e-commerce site to include a trust mark of some kind on its site.
- 38 percent of online shoppers will only make purchases through sites that include a trust mark.
Trust marks can cut down on abandoned shopping carts
- Nearly 70 percent of online shoppers have terminated an online order because they did not “trust” the transaction
- 53 percent of those who abandoned their cart indicated that the presence of a seal would have likely prevented them leaving.